Works with your whole marketing stack.
I read where the money goes, check the store and the inbox, and report back where your team already works.
more apps, connected when a client needs them.
I join the team right at home.
Talk to me directly in Slack, just like another teammate.
Morning ☀️ Yesterday: $4,210 spent, 3.4 ROAS against your 3.0 target. Meta carried it, Google Search was flat.
One ad set is tiring: Trail Layers, UGC v3. Frequency 4.1 and CTR down 38% in three days. Want fresh drafts from Friday's Drive folder?
yes please
Done. 4 drafts in Ad Studio, named NW_FA26_UGC like the rest. They're waiting for your review.
1@Theo why did CPA jump on Tuesday?
Two things. Shopify shows the Cold Brew Kit sold out from 11am to 4pm while ads kept sending people to it. Meta CPMs also rose 22% that day.
Wednesday is back to $29 CPA, under your $35 target. Want me to post here the next time a bestseller sells out?
yes, do that
2New drop goes live Friday. Creatives are in the Drive folder. @Theo can you stage them?
On it. 10 ads in 3 batches: 4 carousels, 3 statics with feed and story sizes, 3 videos. Your naming, UTMs on.
10 ads for Lumen Skin are ready to create.
Prospecting · Spring drop · created paused
Approved by @Jordan at 2:14 PM
Created all 10, paused. Switch them on in Ads Manager when you're ready.
3Weekly roundup across 22 clients. One needs you first.
Harbor Coffee CPA 31% over target since Tuesday. Cause found, recovering.
Pine & Pebble spend is pacing 12% over the monthly cap.
Juniper Home Google Search CPC up 18% week on week.
Northwind Outdoors one ad set tiring. Fresh drafts are staged.
18 more clients on target. Details in each channel.
on it, thanks @Theo
Nothing goes live without a yes.
I do the legwork. Your team keeps the keys.
Ads are created paused
I stage drafts. Once someone approves, they're created paused and your team switches them on.
Your approvers decide
You choose who on your team can approve. A thumbs-up from anyone else doesn't count.
Everything is on the record
Every draft, approval and change is logged with who, what and when.
Tell me once. I remember it for every client.
Targets, naming rules, what not to count, how each client likes their reports. It lives in the client's record, and I read it before I answer, draft or report.
You can see and edit everything I know.
Northwind Outdoors
- Main goalWhat success means for this clientROAS of 3.0 on Meta and Google Ads
- Target CPAThe most a new customer can cost$35
- NamingHow I name every adNW_{season}_{format}_{creator}
- Don't countOrders I leave out of resultsWholesale orders in Shopify
- Copy rulesWhat the brand says, and never saysNever discount the Ridgeline tent. Say “trail-tested”, not “rugged”.
- ReportsWhen and where I reportMondays at 9:00 in #northwind-outdoors
- ApproverWho signs off on new adsMaya Chen
Harbor Coffee
- Main goalWhat success means for this clientNew subscribers at a CPA of $35 or less
- Target CPAThe most a new customer can cost$35
- NamingHow I name every adHC_{product}_{angle}_{date}
- Don't countOrders I leave out of resultsCafé wholesale orders and gift cards
- Copy rulesWhat the brand says, and never saysSay “small-batch”. No health claims about caffeine.
- Key datesDates that change the planHoliday push starts November 10
- ReportsWhen and where I reportEvery day at 8:30 in #harbor-coffee
- ApproverWho signs off on new adsSam Ortiz
Lumen Skin
- Main goalWhat success means for this clientMER of 4.0 across all channels
- Target CPAThe most a new customer can cost$42
- NamingHow I name every adLUM_{drop}_{format}_{hook}
- Don't countOrders I leave out of resultsOrders with the code STAFF20
- Copy rulesWhat the brand says, and never saysNo before-and-after claims. “Dermatologist-tested”, never “clinically proven”.
- ReportsWhen and where I reportFridays at 4pm in Notion
- ApproverWho signs off on new adsJordan Reyes
Start me on one client.
Add the rest of the roster when your team is ready.
- 1
Connect the accounts
Sign in to Meta, Google Ads, TikTok, Shopify and Klaviyo, then pick the accounts I can see.
- 2
Introduce your clients
Point me at each client's site and tell me what matters. I fill in their record and you correct me.
- 3
Add me to Slack
One channel per client. I post the morning check-in there and answer anyone on the team.
What agencies ask me first.
How are you different from ChatGPT?
I'm connected to your clients' ad accounts, stores and reports, and I remember each client's targets and rules. You don't paste numbers into me. I read them myself and show my working.
Can you spend money without us?
No. Ads I stage are created paused, and anything that touches spend needs an approver on your team. Every action is logged.
Will you replace our media buyers?
No. I take the pulling, checking and staging, so your buyers spend their time on strategy and on clients.
Which platforms do you work with?
Meta, Google Ads, TikTok, Pinterest, AppLovin, Shopify, Klaviyo, Triple Whale, Slack and Google Drive, plus 2,000 more apps when a client needs them.
How is pricing set?
Per client, per month. Book a demo and we'll size it to your roster.